Venetian Plaster News (Year 2025)

SPATULA STUHHI is our iconic product.

Launched in 1990, it celebrates its 35^th anniversary today, but its origins date back to the 1500s, and perhaps even earlier.

A unique product, never the same, completely natural, breathable, and virtually eternal.

After 35 years, we're relaunching it with a new catalog and in two versions:
High Light and Classic.

We've improved the formula, and it can now be applied in two coats!

Always beautiful, always full, always shiny.
Always UNIQUE, because its characteristics are inimitable.

To best demonstrate the new application in two coats, we invite you to our Zoom event:

Thursday, October 30^th - 6:30 PM

REGISTER HERE:

https://us02web.zoom.us/meeting/register/_BZThsGISXSwABQ8RpC7wA#/registration

Hello everyone!

I look forward to see you on Thursday October 17^th at 6:30 PM for the presentation of the new Minimal: a redesign of this beautiful product, easy to apply in a single coat and perfectly in line with current trends.

All participants will receive at home:

- a new Minimal sample book
- a new Spatula Stuhhi sample book
- the new Giorgio Graesan & Friends magazine
- the Sarti in Parete magazine
- a tile with a product applied
- and a color swatch with the Gioia and Pietra colors.

Register here:

https://us02web.zoom.us/meeting/register/DOLLpVPNSpur_91X9V10yw#/registration

See you online to discover this new product... and then we'll have a virtual aperitif!

See you soon,

Giorgio

The apartment at Punta dell'Olmo is entirely done with Istinto Pietra Levigata, designed by Eligo Studio and published on Living Il Corriere.

The ideal product for a space where you want to frame the exterior like a painting, elevating it without weighing it down.

"... lime putty from the plasterwork rubbed with Marseille soap, as in the old days. To capture the reflections and give the impression of a sunny day flooding the rooms with light." Cit.

Architects Alberto Nespoli and Domenico Rocca recommended Istinto Pietra Levigata for the walls of this apartment, built as a place of peace, where you can contemplate the landscape of the Ligurian promontory.

Discover the article here:
https://drive.google.com/file/d/1ohpClBnQhovJy5wqzqCut4lexGn7wH56/view

Holidays are over, and it's time to make new plans for the Fall season!

It will be a special season for us: we will be participating in two important trade fairs:

SAIE Bari - October 23^th-25^th ​​- New Hall L12
FEL - MADE Milan Rho - November 19^th-22^th - Hall 2 R 25

At these events, we will present our new magazines and products:

• the new catalog 'Gioia - il Ventaglio'
• the magazine 'Sarti in Parete' with the entire collection on display
• the brand new 'Spatula Stuhhi' physical catalog
• the 'Minimal' physical catalog

FEL - Made will also feature a special space: a true demonstration island designed as a place for meeting and creativity, where you can attend and participate in live courses dedicated to the most requested techniques, such as 'Estasi di Marmo' or fabric customization.

And you'll find also our trade fair giveaways.

Don't miss out: we're waiting for you!

Let me introduce you the new sampler Ventaglio di Gioia nei Colori della Pietra.

A practical, elegant, and highly sought-after format, it will be available for distribution starting in September.

The catalog brings together all colors 'Colori della Pietra', enriched by Gioia, the mostly beloved, the best-selling, the most sought-after.

Its strength lies in its functionality: it is a sample book carefully preserved in order to be used several times, and also shared with customers. If necessary, a sample can be easily cut, preserving the catalog's value. Being entirely handmade, it possesses a very high value and quality.

For further information, please write to Giorgiograesan@mac.com

Celebrating the icon of decorative paints.

The history of decorative paints, as we know it today, began right here: Spatula Stuhhi.

A revolutionary product once, and still the most innovative product today.

100% natural, with wonderful colors, it also now comes in a new Highlight version, easier to apply and still aesthetically striking.

Spatula Stuhhi is a lightly textured solid color that evokes the feel of marble.

A timeless elegance that never tires and lasts virtually indefinitely.

With the right wax protection, it can be washed even after 5 years with our natural detergent and then simply re-protected, restoring its original effect.

A simple gesture that makes the quality-price ratio truly exceptional.

To celebrate this important anniversary, we have created a new royal sample, featuring a large panel of Spatula Stuhhi applied by expert artisans.

We look forward to seeing you in September for a special event on Zoom.

It will be an opportunity to meet again, share news, and celebrate this extraordinary milestone together.

Spatula Stuhhi. 35 years of timeless beauty.