Venetian Plaster News (Year 2007)

The fair was a success; participation by users and distributors was especially strong on Friday and Saturday.
Our lorry was the focus of attention due to its originality and sophisticated look.
As for our new products for 2007, COLORE E GIOIA was a big success and SPIRITO LIBERO consolidated its popularity.
Big thanks go to our host, Franco Marsili, who masterfully organised the fair and customer participation.

CLICK HERE

At Saie in Bologna we presented a small but significant jump in quality with new catalogues, new images, new packaging and a new product: COLORE E GIOIA.
This is an important development to adapt to the changing times.
This evolution was naturally also reflected in the layout and functioning of our virtual world...

You can now see new graphics and a new functional layout but above all a new world, a new web site and a new philosophy towards our visitors
It is an area for those who usually use the services on the site and the forum, for those who follow our progress and contribute to the evolution of our company, joining with us to create a small community of curious, dynamic and creative people who see the exchange of information and communication as a gift and a joy to savour.
This, however, is just a starting point; we will then keep reading your advice and contributions and if possible we will leave our virtual universe to make something happen in the real world, as we did with the Master's on 14 September 2007.
I'd like to thank all those who took part; they inspired this evolution by awakening my desire to broaden horizons and sectors.

Welcome and have a good time!

The links below will bring you to PDF versions of our catalogues. Click on the product that you are interested in to download the PDF:
Download the samples here

Scarica QUI il campionario SPATULA STUHHI
Scarica QUI il campionario CASA DEI SOGNI
Scarica QUI il campionario TRASPARENZE
Scarica QUI il campionario SPIRITO LIBERO
Scarica QUI il catalogo EMOZIONI

The SAIE 07 exhibition has just come to an end. We exhibited our Truck and were met with good success despite the fact that we were a rarity amidst colossal machinery and tons of heavy duty building materials.

We presented Colore e GIOIA at the exhibition, arousing curiosity for this product, which appears to be destined for unparalleled success.

We were fascinated by the multi-media contents of the preview of the Emozioni DVD, the contents of the new Emozioni e Colori Naturali catalogue and the new Emozioni e Colori Naturali catalogue as well as the new TRASPARENZE and CASA dei SOGNI catalogues.

And here we are again, thanks to the flexibility of our mobile stand and thanks to our desire to be ever present, ready for a new adventure.

We'll be in Rome for Expo Edilizia, the professional trade fair for building and architecture.

We look forward to seeing you there!

EXPO EDILIZIA - Giorgio Graesan & Friends:

From 28/11 to 01/12

PAVILION 4 EXTERIOR/4

[Click here to visit the website of Expo Edilizia 2007]

Colours and GIOIA are the essence of perception.
Without these elements we wouldn't have any sensation of space or even of our very existence.
The aesthetic sensitivity that singles out all Giorgio Graesan creations has allowed for the birth of this new product, which we are certain will not fail to satisfy you.
More precisely, why not avail of the opportunity of seeing and touching this innovation at:

SAIE 07
Bologna from the 24^th to the 28^th of October 2007
External area 49 Stand B 11

Colore e GIOIA will illuminate your home with a new energy and expand its boundaries.

For the first time we will be present at the October edition of the building exhibition:
SAIE 07 Bologna, from the 24^th to the 28^th of October 2007, in external area 49 Stand B 11.

We'll be there to present this year's NEW products to the public

COLORE e GIOIA

A range of complete colours that are very easy to apply, obtained using our additives and rich with magical GIOIA generating reflections.
An innovative programme that integrates perfectly into our décor range, extending what are already fantastic possibilities.

We will also present a new catalogue collection containing a DVD with all of our technical film clips and 3 NEW FILMS (Spirito Libero, Colore e GIOIA, & Movie).

Drop by our stand. We look forward to meeting you.

Greece lies just on the other side of the Adriatic. We were inspired by thinking about how lucky we are to be so close to a country which was the birthplace of all art forms, and so we set off on a SPIRITO LIBERO (FREE SPIRIT) Tour through the wonderful landscapes awaiting visitors in the home of philosophers.

Ioannina, Volos, Larissa, Salonica, Corfu and Athens all welcomed us with the enthusiasm that the appreciation of beauty always stimulates in the Greek people.

This was a work trip which involved learning and teaching, sharing and exchanging, in keeping with the philosophy we have always upheld.

Our Spirito Libero Truck climbed mountains and drove along the coast to the sea, welcoming hundreds of professionals and enthusiasts who filled the scheduled events and even turned up at our routine stops.

CLICK HERE to access the photo gallery: In Greece with the Spirito Libero Tour!

The season seems to be on our side. The sun has taken the place of the winter cold throughout Italy and is accompanying the SPIRITO LIBERO truck on its return journey towards the north of our peninsula

We've met new and old friends in the most beautiful locations along the Adriatic Riviera. The Marche region welcomed us to unique and suggestive sites, as it did during our outward journey, and as you will see from this photo gallery, by CLICKING HERE.

Below you'll find details of the upcoming Spirito Libero Tour dates, don't miss it:

Let's not even linger on the history and culture of two regions of Italy that constitute a veritable patrimony for our country.
On the other hand, let's dedicate some news to this unique area and to its multi-faceted inhabitants in order to describe the experience of Spirito Libero in Sicily & Calabria.

The ability to organise high impact events, both due to the incredible scenery that this land offers, and thanks to the enthusiasm and passion that its inhabitants put into every experience in which they believe, gave us great hopes Well, what happened during those days speaks for itself

Below are the dates of the Spirito Libero Tour updated for the next appointments, don't miss out:

Aprile

Calabria Dal 02 aprile al 07 aprile 2007

Sicilia Dal 09 aprile al 22 aprile 2007

Calabria
Campania Dal 23 aprile al 29 aprile 2007

Maggio

Lazio Dal 30 aprile al 06 maggio 2007

Abruzzo
Molise
Marche
Umbria Dal 07 maggio al 13 maggio 2007

Toscana Dal 14 maggio al 20 maggio 2007

Liguria Dal 21 maggio al 27 maggio 2007

Piemonte
Val D'Aosta Dal 28 maggio al 03 giugno 2007

Giugno

Lombardia Dal 04 giugno al 10 giugno 2007

Friuli V/G Dal 11 giugno al 17 giugno 2007

Trentino
Veneto Dal 18 giugno al 01 luglio 2007

Lombardia
Piemonte Dal 02 luglio al 08 luglio 2007

As you will all know by now, our products COMMUNICATE:
Visually speaking, the colours and finishes of the Spatula Stuhhi, Casa dei sogni and Spirito Libero application techniques give rise to a different, new emotion in those who look at them.

For some time now, the sense of touch has had an important part to play in the Giorgio Graesan world of colours and Natural Emotions: First the shiny Spatula Stuhhi and then Pelle di Pesca broke away from the concept of 'Do not Touch', allowing those who observe them to feel a complete sensational experience.

The same concept lies at the basis of the new Emozioni e Colori Naturali catalogues by Giorgio Graesan: Tiles of TRUE colours and products, with dimensions that are such that clients can experience all the visual and tactile characteristics of our collections.

Today a new concept, a new way of bringing all the possible emotions into the homes of our clients has been born: The Spatula Stuhhi catalogue in a CD format and Emozioni in Dolby Surround
The first compact disc with the music of Emozioni e Colori Naturali is the fruit of a collaboration between Giorgio Graesan for the concepts and Tiziano Lugli.

It contains thirteen songs, each of which is inspired by an atmosphere of the Spatula Stuhhi collections. Thirteen songs to listen to and experience like the colours of Giorgio Graesan & Friends.

While you're waiting, why not click HERE to visit the gallery containing the first photos of this CD-Catalogue

Tiziano Lugli
348 N. Maple Dr

Our Spirito Libero truck has been travelling through the provinces of Italy for 2 months now: From the Alps to the Apennines and as far as Salento; from Milan to Lecce, travelling on the Via Emilia and through the Adriatic Riviera.

As we well know, all roads lead to Rome, and it is in Rome, in the suggestive tourist port of Ostia that the truck was visited by 15,000 people who couldn't resist taking a peek through its large windows or indeed participating in the planned events. It is still in the city and the surrounding province, ready to share the discovery of Spirito Libero with all our partners scattered throughout the capital!

For those of you who Spirito Libero hasn't reached yet, don't worry! Spirito Libero and its tour still have a lot to give to all those who want to participate in this highly suggestive experience.

Click here to see the film of the appointment in Pescara at Italiana Parati

Click here to see the photos of the Spirito Libero truck at sunset in Rome

Below you'll find details of the upcoming Spirito Libero Tour dates, don't miss it:

Marzo

Lazio Dal 26 febbraio al 04 marzo 2007

Puglia Dal 05 marzo al 18 marzo 2007

Lazio Dal 19 marzo al 25 marzo 2007

Campania Dal 26 marzo al 01 aprile 2007

Aprile

Calabria Dal 02 aprile al 07 aprile 2007

Sicilia Dal 09 aprile al 22 aprile 2007

Calabria
Campania...

A preview of the SPIRITO LIBERO AD.

This advertisement for Spirito Libero is ironic, it re-launches the sensation of "no limits" that characterises this project / product.

One name and one stucco allow you to use your imagination and make you feel YOURSELF, free to create, free to play and why not, free to JOKE AROUND with life and with all those serious things that it is made up of.

Saturday January 27^th 2007 was the DEBUT date.

a 3 minute clip that describes the first event : SPIRITO LIBERO TOUR

Click here for The photo Gallery of Spirito Libero First Event

From 10 a.m. to late in the evening, approximately 100 applicators visited the travelling showroom and took part in our application presentation of Spirito Libero and Spatula Stuhhi glossed with Oro Puro and Oro Bianco.

A very enjoyable day and a source of great interest.

The lorry is quite impressive, all black with orange interiors and gold writing.
During transfers, all eyes are on this incredible juggernaut.

If you'd like to participate in this game contact our agents, they'd be happy to include you and involve you in this event.

Moreover, for further information or creative ideas on how to make this TOUR even more explosive, contact Monica Sala or Giuseppe Noto who will assist you in the manner that you deserve.

As we announced in our letter at the end of December, the news for 2007 is a LORRY!

A travelling showroom that will bring SPIRITO LIBERO all over Italy.

This is a new experience, to bring us closer to you, so much so that we can arrive on your doorstep, to your squares, to the places where you normally work and which you contribute to making more beautiful.

CLICK HERE TO SEE A DIGITAL SIMULATION

CLICK HERE TO VIEW THE SPIRITO LIBERO CATALOGUE

A new location every day, a new emotion every day. We're on our way!