Venetian Plaster News (Year 2017)

These days we are delivering to our Resellers our new product Muro Naturale (Natural Wall).

This new product, as the name easily recalls, falls under our exclusive line CALCE, PIETRE... Solo Natura, to which also Segui il tuo ISTINTO, Spirito Libero and Spatula Stuhhi belong.

Muro Naturale is therefore absolutely breathable even in a thickness of 2 or 3 millimeters.

It's a Liquid Marble.

Unlike its predecessors, it contains a new mineral, MICA, a substance that often shines when you look at a rock in the sun. This new mineral gives a touch of originality more while maintaining the classic smooth and semi-glossy effect of the Marble.

It can be protected if necessary with Savon D'EAU, a mixture of semi-solid soaps applicable with a sponge, as an alternative to the well-known Cera del Vecchio.

The catalogue contains 168 colors and can be seen here.

If you want to know more about how to apply it, please view the videos Muro Naturale and Muro Naturale: The finishing .

Enjoy your new Muro Naturale

Giorgio Graesan

It's been 27 years already since we launched the suitcase for Spatula Stuhhi, and after alll this time there is still desire to identify as a Creative Painter: the suitcase is the perfect symbol.

Like a Doctor with his bag and stethoscope, the Creative Painter has its Suitcase and its Spatulas as well. So we did our best to make a complete Suitcase at a special price: book it from your Dealer, it is on sale for 143 € + taxes.

Here it is, black and beautiful.

Complete with our spatulas: the big and small one to apply Spatula Stuhhi, the Istinto's one, the Half Moon spatula, the Bamboo's one and many others. In short, a gorgeous suitcase made of aluminum and reinforced wood, totally black with neoprene inner paddings to safeguard the safety of blades and of your work.

A suitcase designed for the Creative Painter, to better certify and qualify your work.

But you must be FAST: it's a LIMITED EDITION!

Book it from your Dealer!

We have created a site for advertising you CREATIVE PAINTERS which is totally free.

For the first time we provide resources and space for your Free Advertising.

This site is called in fact pittoricreativi.it

Here you can upload your profile photo and above all, your works, creating a small gallery that speaks for you of your professionalism.

Your customers, obviously happy with you, will be able to write a review on your work that will involve more and more customers on your behalf.

The more reviews (Stars) you'll have, the more visible you will be on the net.
This site will obviously be sponsored by us to be visible on the web.

Your name will appear whenever a customer will ask for a Creative Painter in your area and will be able to contact you by mail or phone.

In addition to this site, we will ensure that you will also appear in our official site giorgiograesan.it in the Applicators section.

We are in the Digital Age, and even if word of mouth and good works are always the best advertising, we are building a future that make use of the web too.

Uploading your profile may require you some time, but it doesn't cost you a dime.

It's a Free service for our CREATIVE PAINTERS.

A product that has marked a big change.
Since 1990 it tells of Naturality, Creativity and Marvelous Colors.

A profound innovation and challenge, in those years of White Walls and solvent based products.
A product that grew year after year expanding its color range and becoming a timeless classic.

Today, after 27 Years, we are announcing a new 'sophisticated but easy' look, in order to become consistent with the speed of modern thought.

A constantly evolving product that wants to remain the most valuable, long lasting, natural and exciting solution.

This new version will be delivered by our retailers with a great party on April 4^th 2018 at 5:00 pm during the CREATIVE PAINTING DAY.

To share this great event, we will connect with a Facebook Live streamed directly from Paint Revolution.

And we'll toast to the next 27 Years.

See you there...

Always in search of creating stimuli and liveliness for our industry and the new profession of Creative Painters, we have prepared and printed two books that tell the 30 Days of the Event we have been experiencing in front of our Showroom in via Pisani, Milan City.

I really like the idea that besides selling Creative Paintings, we really do educate ourselves to a Best World , and Paint Revolution 2017 - New Talents is a demonstration of this.

These two books want to illustrate and explain to whom it came, and especially to those who could not come, the weight, the strength of our message of change, the Positive energy created in those days, the collective involvement and especially the Immense Creativity.

That's why the books are two:

• Paint Revolution 2017 - La Storia is an acknowledgment to those who participated in it, the Winners, in short an evidence of the work done and the enthusiasm derived from it, which is a real exception in commercial and industrial world.
• Highlight - A collection of the best works in an elegant catalog. A great acknowledgment to the Creative Painters who are in the book and an absolute proof of the quality expressed in those thirty days.

A copy of these books will be distributed to all our dealers, and some to those who visited us in those days.

Highlight will then be given for free to all participants in the Master starting from September, to reveal the potential of Segui il tuo ISTINTO to the New Talents.

For those interested, both books are available online on our site for only 4 € + taxes.

Here is the Video where I announce the two books.

Certainly we try to do our best to make the work of Creative Painters easier and cleaner, in other words PROFESSIONAL.

This elegant object performs an important and essential function once you understand its use: makes the work area tidy and clean.
Keeping the tools clean and in the same place is very important to work well.

Here you can find a Video that shows how to use this beautiful object and its positive help.

After the successfull days in 2016, Paint Revolution will replicate in 2017.

Starting on April 3^rd, with the visit of our reseller Colorificio Frisanco di Trento, while on April 4^th we will enjoy the Creative Painter Day in company of Colorificio Crippa di Busnago; we'll keep going on April 5^th with Colorificio Limonta di Casatenuovo for the certification of the Winner of the Van.

Then for all April and the first days of May, there will be space for an incredible amount of Creativity every single day.

4 Creative Painters will exhibit and “astonish” passers-by and colleagues.

In short, the revolution continue...

And after May 5^th, when the show will end, Paint REVOLUTION will remain open as an exhibition of the works done until June 15^th.

This way, the best works will still be visible for 45 days in front of our Showroom, enlighting with Aesthetics this beautiful street in Milan.

75 days of Creative madness, in via Pisani, 16

Don't miss it, we have fun every day.

Today, March 8^th, is the
WOMAN'S DAY

On April 4^th, will be the
CREATIVE PAINTER DAY

April 4^th will also be the official inauguration of
Paint Revolution 2017 - New Talents.

It will be a party, a birthday, a baptism for the Creative Painter.

And since it's an important Day, the birthday of a new profession, we thought to surprise you with a GIFT really significant in terms of both material and mainly symbolic value. So we'll make a draw and the winner will have:

THE CREATIVE PAINTER VAN.

This is the Van that we have customized and used to create the Video which tells about values and merits of the Creative Painter. We brought it at Vicenza Fair and many other events in Italy.
It's not a new Van. It has 80.000 KM, a market value of about 10.000 Euro, but it has an enormous symbolic value thanks to the promotion we made with it during this year.

It will be sorted out among all those who want to participate. Indeed, on April 4^th we will distribute 9000 copies of the new catalog SPATULA STUHHI 27 ANNI, completely renewed, with a new image and logo. These copies will be numbered and reserved to the Pioneers of Spatula Stuhhi with a special dedication by the reseller.

At the end of the day, during the inauguration of Paint Revolution, we will extract the winner of the Creative Painter Van.

The winner will obviously be awared as the Creative Painter 2017.

A great Party for a great Profession.

We'll give a revolutionary thrust to the Event and we'll put again more enthusiasm in the world of Creative colors.

This service is dedicated to experienced decorators of our products who wish to get acquainted with the end users in search of expert and professional workmanship.

Do you want to advertise your work through our site in a totally free way?

To do this you'll need:

• a picture of yourself for your profile, better if taken during the creation of your best wall, and wearing Giorgio Graesan & Friends suit;
• at least 5 pictures (and a maximum of 12) to upload, in landscape layout and high resolution, obviously representing products of Giorgio Graesan & Friends brand;
• complete the gallery describing each product you choosed to apply;
• finalize your profile with a brief description of your skills.

This link is all you need to create your personal Showcase on Giorgio Graesan's site.

But be careful: your space will not be visible if you do not complete your application with all the required fields.

So Start Creating!

If you need help to compile your Showcase, please call Valeria Camozza at 02.37901289

Here is an example of Showcase on our site!

On February 10^th, at 6 pm, in all of our Worldwide Resellers we will distribute a limited edition of:

Follow your INSTINCT

Dedicated to all Creative Painters which have contributed to the launch and success of this extraordinary product. We gave them the name of PIONEERS.

Inside, on 2^nd Coverpage, there will be a dedication from the Reseller to the selected Creative Painter. Each Reseller can distribute 9 catalogs in Limited Edition.

To enjoy the moment and have some fun, we will stack a bottle of sparkling wine, and at 6:00 pm, all Worldwide Resellers will be connected in a Live Streaming on Facebook.

You can follow us joining the Group Suggeriamo Pareti Creative or on my personal profile called Giorgio Graesan Istinto 5 on Facebook. Ideally we will all toast together with this new starting point, ISTINTO 5.

See you there on February 10^th.

We are approaching the presentation of Seguil il tuo ISTINTO 5.

The day will be February 10^th at 6:00 pm, at your favourite Reseller.

If your are a PIONEER OF ISTINTO you will receive an exclusive and numbered copy our new catalog.

For now I want to tease you with this:

Pietra Spaccata Verticale

It's an elegant variant of the beautiful Pietra Spaccata that we all know since the last 5 years.

It really seems to have a Marble slab in the wall.

Seguil il tuo ISTINTO 5 will be presented during a special Event at our Worldwide Resellers, on February 10^th at 6:00 pm.
In the next days we will tell you more about the Event.

In the meantime, here your are with new applications and pictures of Cemento Naturale, Pietra Zen, Pietra Bamboo e Pietra Intagliata.

A brand new application method.
A brand new catalog Segui il tuo ISTINTO 5.
It's not yet public and it has been copied and replicated by various CREATIVE PAINTERS who were eager to try it.

It has been presented in 10 variant of color.
It can be smooth, lucid or rougher.

Always totally breathable if left as is in its natural form, or slightly protected with Cera del Vecchio.
Insulated and impenetrable if treated with Vetro Lucido or Vetro Opaco.

Do you want to see how to do it?