Venetian Plaster News (Year 2023)

At the Furniture Fair 2023 in Milan, we will not offer you a stand to see, a space to visit or a product to buy. Instead, we will show you the beginning of a change.

I remember my past years when I studied interior design, devouring magazines in an attempt to find my personal taste and develop my own styling skills. In those years I was amazed at how one could describe a house while totally ignoring the walls that compose it; often there were no mention of the type of material used or the particularity of selected colors.

For this reason, in our showroom in Milan we have looked for the right way to communicate also with those who plan and make the design their own world.

ELLE DECOR N4, April 2023

Often we find ourselves having to explain all the creative possibilities and the technical characteristics our paintings.

Each time we repeat the same explanation that can never be really exhaustive.

I wondered: how can I help my customers in this very important action?

Hence the idea of creating a video catalog in which I explain in words and images all the possibilities.

Here is the link to see the video catalog:

https://youtu.be/ndoz1ao_n4

This video catalog is at your disposal and you can use it as an attachment to our magazines to 'describe' new customers your work, or you can use it as an attachment to your quotes to complete the information and to improve your communication.

We all know that the most used communication channel is WhatsApp, so we setup a system to send you this video directly in WhatsApp. Please follow the next steps in order to get it:

1) Record this number in your telephone address book: +393346848935

2) Write a message to this number, with your NAME, SURNAME and "I want a video catalog" phrase

We'll reply with the video catalog and a voucher to receive 5 magazines that you can use for your advertising, directly from your nearest dealer.

The Morbido Tocco Italiano launch event took place on Friday 10 February.

It is a new HYPERWASHABLE and MATT product, easily applicable by roller and in 200 color variations.

It can be applied on walls but also on wood, furniture, doors, architraves, thus standardizing the color in the room.

It can also be applied on Segui il tuo Istinto, when finished with Gioia, Vetro or Ipervetro, allowing a very easy change of color on an old wall.

It is also a new matt and hyper-washable finish to be applied on Pietra Spaccata, Zen, Bamboo etc for the needs of a simpler and more sober result.

Below is the link to see the recorded video of the EVENT.
https://www.youtube.com/watch?v=z9iNORbXwjI

If you would like to receive the FREE can Voucher and Sample Book, you can write your request directly to Giorgiograesan@mac.com.

If you would like to receive copies of the magazine mentioned in the video, you can request it directly from your local agent. Please refer to the following page to find the nearest distributor to you:

https://www.giorgiograesan.it/it/distributori.php

A sample book that completes our range with a solid color that matches perfectly with our colors and all our decorative products.

It will be very simple to match the walls with doors, furniture and architraves, obtaining a unique color in the environment which is very popular in this period. Indeed, Morbido Tocco Italiano can also be applied on wood and, being HYPERWASHABLE, it resists major wear and tear.

Morbido Tocco is also pleasant to the touch as its name suggests and MATT in finish.

It can also be applied directly on Segui il tuo Istinto, Gioa, Vetro or Ipervetro.

In short, a new perspective and a new solution.

It also complies with HACCP certification and can therefore also be applied in public environments.

The distribution of the product has already begun but we will officially present the product on FRIDAY 10 February at 6.30 pm in a live ZOOM. Registering is easy, just follow this link:

https://us02web.zoom.us/meeting/register/tZYtdO2tqDIvHdfT3dHMMgB4lSH0NjEofxqG

Happy New Year,

2022 is gone and now we can think about the new year and the new opportunities of this period.

So here is our news for the first months of 2023:

- we finally resume with live demonstrations at our customers presenting Estasi di Marmo, Marmorino 2020 and the 2023 new product Morbido Tocco Italiano.

- Morbido Tocco Italiano: we have been presenting it to our distributors since January and we will start delivering it since February. It is a single color paint that is hyperwashable, opaque and soft to the touch. It can also be easily applied on Pietra Spaccata, Zen, Bamboo etc. An attempt to respond to the needs of true WASHABILITY often overlooked in the market.

- Marmorino 2020: a physical sample in the matte version will be available starting from February.

- 2023 price list: with inflation declared at 10% and with the increases throughout 2022 kept under control, we attach the new 2023 price list which includes an increase of only 5% on all products and 10% on Vetro products. This price list will be in force from 1 February 2023 and we are committed to maintaining it even if there are increases in raw materials. As we have done throughout 2022.

If you want to see the 2023 price list click here.
https://issuu.com/giorgiograesan/docs/graesan_listino_pubblico_iva_incl